Hey, fans in Japan! Betty Boop hits a home run with a recently launched sportswear collection, in collaboration with teams of The Nippon Professional Baseball Organization, the official league of Japan. Developed through NPB’s licensing partner, Space Age Co. Ltd., the line features Betty Boop on the fan gear of most teams in the league, including the Hiroshima Toyo Carp, Tokyo Yakult Swallows, Yokohama DeNA Baystars and Hanshin Tigers.
The collection encompasses t-shirts, bandanas, towels, mirrors and pass cases and is sold in the team stadiums shops as well as through sportswear retailers. As the baseball season in Japan began in March, this launch has come just in time for NPB fans to purchase their favorite team gear co-branded with everyone’s favorite cartoon cutie. Enjoy!