Betty has her own streetwear collection from Lazy Oaf and it officially launches today! The Betty Boop x Lazy Oaf 15-piece collection features styles for both women and men, and includes a jacket, sweatshirts, jeans, oversized dresses, a tote and more.
Looking to the original Betty Boop cartoons, the Lazy Oaf design team raided the archive to find unique Betty artwork such as Betty perched on a crescent moon, a design first used on a 1985 hot air balloon in the Macy’s Parade. Further inspiration came from the best of Betty Boop classic character memorabilia, vintage Americana Betty leather jackets, and 1980s and ‘90s streetwear references. The collection embodies Betty’s trademark pin-up sass, mixed with streetwear silhouettes and signature oversized Oaf shapes.
Super feminine velvet bow detailing and sweetheart necklines sit with oversized smock dresses, cropped sweatshirts and laid-back striped jersey pieces. The 3-piece menswear offering nods to the different sides of Betty’s appeal, focusing on her cult Biker following with badass Betty riding a motorcycle on a pink hoodie. Star womenswear pieces are the skinny ‘Pin Up Jeans’ with bow-back slits and pink embroidery heart pockets, plus an oversized heart print denim jacket with matching ‘90s mom jeans. Two complementary accessories include a pin-up-worthy pin badge and patent tote bag with eponymous showgirl chenille patch.
Lazy Oaf founder and head designer Gemma Shiel says, “Betty is an icon, someone that I have grown up with, she is sexy, sassy, empowering and essentially street smart. She bucks expectations and goes her own way which is what I encourage everyone to do! Working with Betty has been a dream. As a teen in the 90s there was a massive explosion of Betty in streetwear and I really wanted to add that element to our ranges.”
The new streetwear collection is the latest in a string Betty Boop fashion collaborations with major brands, and has the fashion world abuzz.
Check out more of the new designs below and shop the whole collection at LazyOaf.com.