It’s All About The RED

Betty Boop Red Dress x ZAC Zac Posen Collection

PHOTO CREDIT: Ruven Afanador for Marie Claire March 2017

Hi, Everybody,

It’s been an incredibly exciting time here in New York. After stepping out on the red carpet at the Red Dress Awards last week to help my wonderful friends at Woman’s Day with their heart health initiative, I had the world of fashion and style on RED alert this week!

Thanks to phenomenal partnerships worked out by my family at King Features and Fleischer Studios, my new best friend, global fashion designer Zac Posen, revealed his designs – inspired by moi – for TWO gorgeous dresses for his new collection.

He created them in the custom red color developed by Pantone, especially for me. (You know, they’re the global authority on color and provider of professional color standards for the design industries. The real deal!) The first look ran in an exclusive article in USA Today last Friday. And then, the big reveal for the fashion world came when the March issue of Marie Claire hit the newsstands on Valentine’s Day. Things really took off after that!

Betty Boop Red Gown x Zac Posen

PHOTO CREDIT: Ruven Afanador for Marie Claire March 2017

I have to tell you, supermodel Crystal Renn looked absolutely stunning as she channeled me in that absolutely exquisite, sophisticated gown! And, of course, modeling the fun and flirty short dress, she shows how any woman wearing it will feel like an alluring femme fatale. Beautiful photography by Ruven Afanador for the Marie Claire article! Wow. So cool that both dresses are available in the ZAC Zac Posen collection on zacposen.com.

Betty Boop Red Lipstick by M·A·C And that’s not all. The great team at M·A·C Cosmetics – one of the industry’s most influential companies – just LOVED the idea of the Betty Boop Red. So they launched their red lipstick inspired by my little pout on Valentine’s Day, too. How cool is that?

Oh, and P.S., did I tell you what other fun thing Zac and I collaborated on? We’re co-stars in brand-new cartoon for the digital age called “Betty Goes A-Posen.” It was created to support the campaign my family mounted to get the word out about all this creativity. It got tons of media attention. Best of all, it’s a really cool story!

Click here to check it out:

Hope you enjoy. Boop-Oop-a-Doop!

Love,

Xoxox

Betty