Betty Boop has become a multi-million-dollar brand. Her licensing program covers the spectrum of product, from accessories to zipper pulls and everything in between, all of which continue to resonate at retail through partners around the world.
In addition to solidifying her position in the United States and Canada, King Features has built strong programs throughout Europe, Asia, Australia, Latin and South America and the Middle East. Today, the Betty Boop brand is a global phenomenon.
Artistic interpretations of Betty’s classic image have won over legions of fans drawn to her irresistible appeal, and have inspired outstanding product lines in categories such as:
• Apparel and fashion accessories
• Bed & bath
• Consumer electronics
• Cosmetics and fragrance
• Digital mobile downloads
• Food and beverages
• Gifts and collectibles
• Greeting cards and e-greetings
• Health and beauty aids
• Home décor
• Stationery and social expressions
• Universal Studios Theme Parks
Talk to us today to find out how you can tap into the licensing success
of Betty Boop!