Hollywood news! Last week, Betty Boop and the Fleischer Studios team joined the Hollywood Chamber of Commerce at the W Hotel Hollywood to celebrate the 90th anniversary of the beloved Hollywood Sign. All the guests at the party dressed in white attire to honor the legendary sign, and enjoyed festivities under a beautiful full moon overlooking the Hollywood Hills.
Today’s New York Times takes a comprehensive look at Betty Boop as a successful licensed brand, focusing on Lancôme‘s new advertising campaign to introduce its Hypnôse Star mascara. The story positions Betty alongside other famous Lancôme models and as the perfect choice for a starring role in the campaign.
Betty Boop, the Queen of Cartoons, the First Lady of Licensing, has a new Official home on the web. Fans who love all things Boop will find a variety of fun features at www.BettyBoop.com, including:
• Betty’s illustrious history
• a list of the films that made her famous
• the Official Betty Boop Store
• updates on Betty Boop news and special events
• contests and giveaways
• the Official Fan Club sign-up page
There are brand-new features, too, including a revolving showcase of cool licensed products and the “Collector’s Corner,” a monthly blog by Leonard Ellis, author of The Definitive Guide to Betty Boop Memorabilia (With Values), published by Hobby House Press. The site also offers useful links to Betty Boop’s own Facebook and Twitter pages as well as to Fleischer Studios, where visitors can find more information about everyone’s favorite Glamour Girl.
Wednesday, Oct. 24, marks the kick off to the first big official contest for the best BETTY BOOP HALLOWEEN COSTUME PHOTO! The contest runs through Wed., Nov. 14. The winner will be selected on or about Nov. 26.
Visit the new Betty Boop site often for updates and share the news!