Hypnôse Star

Betty Boop and Lancôme in New York Times

Today’s New York Times takes a comprehensive look at Betty Boop as a successful licensed brand, focusing on Lancôme‘s new advertising campaign to introduce its Hypnôse Star mascara. The story positions Betty alongside other famous Lancôme models and as the perfect choice for a starring role in the campaign. Click here to read the article.

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Betty Boop Stars In New Worldwide Lancôme Campaign

Lancôme, the undisputed mascara expert, is reinventing glamour and bringing together two icons, Betty Boop and international supermodel Daria Werbowy, in a worldwide campaign to promote Lancôme’s latest brand extension, Hypnôse Star. The world-renowned beauty and fragrance brand recently launched a global advertising campaign featuring fabulous glamour girl Betty Boop touting the beauty benefits of […]

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