Today’s New York Times takes a comprehensive look at Betty Boop as a successful licensed brand, focusing on Lancôme‘s new advertising campaign to introduce its Hypnôse Star mascara. The story positions Betty alongside other famous Lancôme models and as the perfect choice for a starring role in the campaign. Click here to read the article.
Lancôme, the undisputed mascara expert, is reinventing glamour and bringing together two icons, Betty Boop and international supermodel Daria Werbowy, in a worldwide campaign to promote Lancôme’s latest brand extension, Hypnôse Star. The world-renowned beauty and fragrance brand recently launched a global advertising campaign featuring fabulous glamour girl Betty Boop touting the beauty benefits of […]