Hey, Betty Boop Fans in the U.K.! Check out Betty Boop’s exclusive interview with The London Look! She speaks about her current Lancôme ad campaign. Read about why she chose Hypnose Star mascara, her secret to success, and her tips on how to apply mascara so your eyes look just right! For more news and […]
Today, fans lined up around the block to meet Lancôme video makeup artist, Michelle Phan, at the Sephora Times Square in New York City. Michelle posed for photos and greeted fans alongside an eye-catching cardboard cutout of Betty Boop during an in-store promotion of Lancôme’s newest mascara, Hypnose Star. Continue reading here…
Meet Lancome video makeup artist and YouTube sensation Michelle Phan at the Sephora in Times Square, New York City on Thursday, December 6, 2012 from noon to 4:00 p.m. Michelle will be modeling her Betty Boop-inspired makeup look featuring Lancome’s new mascara, Hypnose Star. Plus, Lancome makeup artists will be on hand to teach you […]
Today’s New York Times takes a comprehensive look at Betty Boop as a successful licensed brand, focusing on Lancôme‘s new advertising campaign to introduce its Hypnôse Star mascara. The story positions Betty alongside other famous Lancôme models and as the perfect choice for a starring role in the campaign. Click here to read the article.
Lancôme, the undisputed mascara expert, is reinventing glamour and bringing together two icons, Betty Boop and international supermodel Daria Werbowy, in a worldwide campaign to promote Lancôme’s latest brand extension, Hypnôse Star. The world-renowned beauty and fragrance brand recently launched a global advertising campaign featuring fabulous glamour girl Betty Boop touting the beauty benefits of […]