Lancôme

Sephora Shoppers Meet Makeup Artist Michelle Phan and Betty Boop

Today, fans lined up around the block to meet Lancôme video makeup artist, Michelle Phan, at the Sephora Times Square in New York City. Michelle posed for photos and greeted fans alongside an eye-catching cardboard cutout of Betty Boop during an in-store promotion of Lancôme’s newest mascara, Hypnose Star. Continue reading here…

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Meet & Greet with Video Makeup Artist Michelle Phan at Sephora Times Square

Meet Lancome video makeup artist and YouTube sensation Michelle Phan at the Sephora in Times Square, New York City on Thursday, December 6, 2012 from noon to 4:00 p.m. Michelle will be modeling her Betty Boop-inspired makeup look featuring Lancome’s new mascara, Hypnose Star. Plus, Lancome makeup artists will be on hand to teach you […]

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Betty Boop and Lancôme in New York Times

Today’s New York Times takes a comprehensive look at Betty Boop as a successful licensed brand, focusing on Lancôme‘s new advertising campaign to introduce its Hypnôse Star mascara. The story positions Betty alongside other famous Lancôme models and as the perfect choice for a starring role in the campaign. Click here to read the article.

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Betty Boop Stars In New Worldwide Lancôme Campaign

Lancôme, the undisputed mascara expert, is reinventing glamour and bringing together two icons, Betty Boop and international supermodel Daria Werbowy, in a worldwide campaign to promote Lancôme’s latest brand extension, Hypnôse Star. The world-renowned beauty and fragrance brand recently launched a global advertising campaign featuring fabulous glamour girl Betty Boop touting the beauty benefits of […]

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