This month, we are delighted to introduce a brand-new feature to the community at BettyBoop.com. It’s called MAX and Me and it will be written by Ginny Mahoney, who is the granddaughter of Betty Boop’s creator, Max Fleischer.
by Ginny Mahoney
Granddaughter of Betty Boop’s creator, Max Fleischer
As a child, I – like all of Max’s children and grandchildren – knew him as ‘PopMax.’ My brothers and I had no idea he was world-famous for the characters he created and so wonderfully brought to the screen. To us, Koko the Clown and our beloved Betty Boop were so much a part of our lives that they seemed like members of the family! Continue reading
Today’s New York Times takes a comprehensive look at Betty Boop as a successful licensed brand, focusing on Lancôme‘s new advertising campaign to introduce its Hypnôse Star mascara. The story positions Betty alongside other famous Lancôme models and as the perfect choice for a starring role in the campaign.