Today’s New York Times takes a comprehensive look at Betty Boop as a successful licensed brand, focusing on Lancôme‘s new advertising campaign to introduce its Hypnôse Star mascara. The story positions Betty alongside other famous Lancôme models and as the perfect choice for a starring role in the campaign.
Style icon Betty Boop is reaffirming her position in the fashion world by aligning herself with Whitehouse Institute of Design in Melbourne, Australia, to run a student design competition throughout September and early October.
Created by legendary animator Max Fleischer, Betty Boop has remained a pop culture stalwart for over 80 years, maintaining her classic appeal through decades of fashion trends.
All second year Whitehouse Institute of Design fashion students are participating in the design competition, having submitted a folio of inspiration and sketches which have been narrowed down into the Top 8 student finalists vying for a once-in-a-lifetime prize. . Each competing student will create designs inspired by her timeless style under one of three defining categories: Glam Betty, Vintage Betty and Biker Grunge Betty.
Over the coming weeks, these Top 8 Whitehouse students will be working to bring their designs to life, culminating in an exclusive fashion event in Melbourne on October 11, 2012. This Betty Boop-themed cocktail event will feature a fashion presentation of each of the finalists’ designs and the announcement of the winner, as judged by a panel of fashion and media industry experts.
The winning student designer will win an all-inclusive, money-can’t-buy-trip to New York City to complete work experience with renowned fashion powerhouse Anna Sui. Whilst in New York, the winner will also spend time with the creative team responsible for the Betty Boop brand, King Features.