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Welcome Aboard, Ginny Mahoney!

This month, we are delighted to introduce a brand-new feature to the community at It’s called MAX and Me and it will be written by Ginny Mahoney, who is the granddaughter of Betty Boop’s creator, Max Fleischer.

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MAX and Me

by Ginny Mahoney
Granddaughter of Betty Boop’s creator, Max Fleischer


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Max and me in Miami, Florida
Circa 1940. Collection: V. Mahoney

As a child, I – like all of Max’s children and grandchildren – knew him as ‘PopMax.’ My brothers and I had no idea he was world-famous for the characters he created and so wonderfully brought to the screen. To us, Koko the Clown and our beloved Betty Boop were so much a part of our lives that they seemed like members of the family! Continue reading

Betty Boop and Lancôme in New York Times

Today’s New York Times takes a comprehensive look at Betty Boop as a successful licensed brand, focusing on Lancôme‘s new advertising campaign to introduce its Hypnôse Star mascara. The story positions Betty alongside other famous Lancôme models and as the perfect choice for a starring role in the campaign.

Click here to read the article.

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