Max Fleischer

MAX and Me

by Ginny Mahoney Granddaughter of Betty Boop’s creator, Max Fleischer As a child, I – like all of Max’s children and grandchildren – knew him as ‘PopMax.’ My brothers and I had no idea he was world-famous for the characters he created and so wonderfully brought to the screen. To us, Koko the Clown and […]

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Betty Boop and Lancôme in New York Times

Today’s New York Times takes a comprehensive look at Betty Boop as a successful licensed brand, focusing on Lancôme‘s new advertising campaign to introduce its Hypnôse Star mascara. The story positions Betty alongside other famous Lancôme models and as the perfect choice for a starring role in the campaign. Click here to read the article.

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Style icon Betty Boop is reaffirming her position in the fashion world by aligning herself with Whitehouse Institute of Design in Melbourne, Australia, to run a student design competition throughout September and early October. Created by legendary animator Max Fleischer, Betty Boop has remained a pop culture stalwart for over 80 years, maintaining her classic […]

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