This month, we are delighted to introduce a brand-new feature to the community at BettyBoop.com. It’s called MAX and Me and it will be written by Ginny Mahoney, who is the granddaughter of Betty Boop’s creator, Max Fleischer.
by Ginny Mahoney Granddaughter of Betty Boop’s creator, Max Fleischer As a child, I – like all of Max’s children and grandchildren – knew him as ‘PopMax.’ My brothers and I had no idea he was world-famous for the characters he created and so wonderfully brought to the screen. To us, Koko the Clown and […]
Today’s New York Times takes a comprehensive look at Betty Boop as a successful licensed brand, focusing on Lancôme‘s new advertising campaign to introduce its Hypnôse Star mascara. The story positions Betty alongside other famous Lancôme models and as the perfect choice for a starring role in the campaign. Click here to read the article.
Style icon Betty Boop is reaffirming her position in the fashion world by aligning herself with Whitehouse Institute of Design in Melbourne, Australia, to run a student design competition throughout September and early October. Created by legendary animator Max Fleischer, Betty Boop has remained a pop culture stalwart for over 80 years, maintaining her classic […]